Meaning Of Elements Of Designs  

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Welcome to today’s Class.

Today we will be discussing: Meaning of elements of designs

The Elements of Design are the language of the visual arts. This introduction focuses on the elements that are most relevant to two-dimensional (flat) art works. Other elements include point, motion and elements related to three-dimensional art such as mass and volume.

Examples are Line, color, shape, form, value, space, and texture are the seven core elements of art and they often overlap and inform one another.

How to use elements of designs

1. Color: Fundamentally, color is used to elicit emotions, boost visual appeal and highlight crucial elements. The colors you choose have an effect on a more strong emotional level. Sure, choosing two colors for a theme that don’t mesh is harsh, but it’s the feelings and emotions it draws out for your visitors that will hinder their overall experience. Therefore, warm and active colors like orange and red tend to elicit more vibrant responses. Cool and passive colors like blue and purple are much more pleasant, which is why so many studies show blue is the color of happiness.
2. Size: As you know, is how small or large an item or element is. When it comes to the elements of design, size is often about a relationship of one item to the others around it. The larger an element is, the more it will stand out visually. Therefore, you can use size to define importance, generate visual interest, attract attention, guide focus almost like a story line and much more.
3. Space: This is the blank areas around various elements including typography, margins around text and much more. Minimal design strategies favor using more space and putting emphasis on the visual components that do exist. In a way, it keeps a clean interface that helps everything stand out and look, well, beautiful. Space can be used to separate elements or groups. It can break up text — as is the case with line breaks and new paragraphs — and it can even add visual appeal. More importantly, space gives the viewer’s eyes a rest, so to speak.
4. Line: This is similar to space, which is a universal component of modern design. You can use them for a variety of things, ranging from simple to advanced. You can use accent lines to stress a word, phrase or image. You can connect elements together using a single traced line.
5. Shapes can be broken down into three essential types: geometric, natural and abstracted.

Geometric: Triangles, squares, rectangles, circles, etc.

Natural: Leaves, animals, trees, people, objects, etc.

Abstracted: Icons, stylizations, graphic representations, symbols, outlines, etc.

6. Texture: In reality, we know texture as the feel of an item or surface. Is it rough like concrete, or smooth like polished wood? In design, this doesn’t quite translate as you cannot actually feel elements of a page or on a screen. However, you can show texture through the look of an item. The well-known pattern of laid brick, for instance, can be used to add visual depth and interest to a bland, solid color. Sure, it’s implied texture, but it works just as effectively, especially when you choose an appropriate style. You can use textures like brick, concrete and stone to imply strength or reliance.

7. Value: In marketing, we define value as something that gives back, in a way. What is the essential value of a product or component?

In design, value is indicated through the lightness or darkness of an area. It usually progresses from dark to light, or solid to transparent. Like many of the other components here, you can use value or gradients to lead the eye. More importantly, they can be used to emphasize the importance of a particular body or concept.

Evaluation

1. What is elements of designs
2. List four examples of elements of designs
3. How can you use (a) Space (b) Color (c) Line

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