Back to: ENGLISH LANGUAGE SS1
Welcome to class!
In today’s class, we will be talking about vocabulary development: words associated with journalism and advertising, etc. Enjoy the class!
Comprehension/Reading Skills: Identifying statutory topic, theme and key sentences of a passage.
Vocabulary Development: Words associated with journalism and advertising.
Structure: Antonyms as words opposite in meaning and nearly opposite in meaning. Informal Letter Writing: Explanation and Features.
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Comprehension: Identifying statutory topic, theme, and key sentences of a passage.
Statutory topics are the main topics of a passage. They are topics fixed for a particular passage. For example, we have passages that their topics are based on statutory topics, like Law, Journalism, Fishery, Photography etc.
The theme of a passage is the subject or main idea of a passage
Key sentences are the sentences comprise the main idea or what a particular paragraph is all about.
Let’s analyse the passage on page 125 of Effective English.
– the fixed or statutory topic for the passage is nutrient supply to plant or sufficient nourishment to plants.
– the themes are: Plants growth, Eradicating plants Deficiency.
– Key sentences are the topic sentences, they are the sentences that give birth to other contribution in a paragraph, for example; the first sentence of paragraph one: “Undernourishment is the cause of many failures in vegetables, growing is the key sentences in paragraph one.
“Most plants obtain some of their food from the air …………..” is the key sentence for paragraph 2.
“Extra supplies of essential chemical ……….” Is the key sentence for the last paragraph
Evaluation
Read the passage on page 152 of Effective English and analyze the statutory topics, themes, and key sentences.
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Vocabulary development: Words associated with journalism and advertising
Advertising is a form of selling. It is a means of passing across messages from manufacturer and advertisers to reach the customers.
Relevant words
- Mass media: the means of communication such as television, newspapers, and radio that reach a large number of people
- Journalism: the profession of collecting, writing and publishing news through the newspapers and magazines or radio or television.
- Press conference: An interview for reporters given by a politician or film stars
- Press gallery: An area of newspaper reporters, especially in a legislative assembly.
- Advertisement: any public announcement designed to sell goods or publicize an event
- Copy-writer: a person who writes the words contained in an advertisement
- Mass communication: the art of reaching a great number of people with information at the same time
- Commercial:
- A radio or television advertisement
- Sponsored or paid for by an advertiser
Other words to check
Advertisement space, yellow journalism, stickers, media, articulation, information, press release, junk news, print media, journals, direct mail, periodicals, newspaper, magazine, television, radio.
Evaluation
Choose five vocabularies of advertisement and sue them in sentences.
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Antonyms as words opposite in meaning
Formation of antonyms
Antonyms are words which have opposite meanings. Sometimes, the antonyms are completely different fin form (friend: enemy, seldom, often, fertile: barren) at the other times, they are partially similar inform (superior: inferior, regular: irregular)
Study the following antonyms:
- antonyms that are completely different in form:
fertile barren
friend enemy
opaque transparent
victory defeat.
- Antonyms formed by adding a prefix (a prefix is a word – elements added in front of a word)
adequate inadequate
legal illegal
loyal disloyal
possible impossible
regular irregular
respect disrespect
- Antonyms formed by changing the prefix:
ascend descend
construction destruction
encourage discourage
export import.
Cheerful cheerless
pitiful pitiless
sinful sinless.
Evaluation
Write the antonyms of the following words
- Cowardice
- Fertility
- Careful
- Protagonist
- Relevant
In our next class, we will be talking about Comprehension/Speaking skill; Speech work: contrasting /i/ and /i:/; Essay writing: Argumentative – Indiscipline is Responsible for the Poor Performances of Students in Examinations’; Structure: Pronoun References to the Three Persons in English. We hope you enjoyed the class.
Should you have any further question, feel free to ask in the comment section below and trust us to respond as soon as possible.
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