Advertising in agriculture

Back to: AGRICULTURAL SCIENCE JSS3

 

Welcome to class! 

In today’s class, we will be talking about advertising in agriculture. Enjoy the class!

Advertising Agricultural Produce

CONTENT

• Meaning of Advertisement
• Purpose of Advertisement
• Method of Advertisement

Advertisement:

This is the act of making people know about agricultural products that are being produced and marketed by individuals and organisations.

Purpose of advertising agricultural products

1. To attract people to buy the product.
2. Creation of awareness about the farm produces available.
3. To make customers develop an interest in the farm produce.
4. To increase the income of the agricultural product.

Methods of advertising agricultural products

Agricultural products are advertised through the following means:

1. Local newspaper.
2. Mass media such as radio and Television.
3. The billboards.
4. Use of handbill, pamphlets and bulletins.
5. Through social media such as Facebook, Instagram, etc.
6. Through mobile phones.

Information provided to advertise agricultural products are:

1. The common trade name of the product.
2. The high qualities of the product.
3. Where the product can easily be obtained.

General evaluation

1. What is a market?
2. List two examples of local markets in Lagos.
3. Define Advertisement.
4. List three purposes of advertisement.
5. List four means of advertising agricultural products to consumers.

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.

Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or “ad” or advert for short.

Commercial ads often seek to generate increased consumption of their products or services through “branding“, which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

Reading assignment

Junior Secondary Agriculture for Nigerian Schools, Book 3, Pages 16-17

Theory

1. What is an advertisement?
2. (a) List three purposes of advertisement

(b) List three means of advertisement

 

In our next class, we will be talking about Marketing in agriculture.  We hope you enjoyed the class.

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